Not Chosen, Just Posin'

I just got a job with a Jewish magazine. I'm not Jewish. They think I am.

Wednesday, September 20, 2006

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With Rosh Hashana and Yom Kippur approaching, why not try to cash in on the holidays?!

I just opened my inbox to find Cafe Press doing exactly this. Boy, if I don't despise people who exploit holidays for money and take advantage of religion for their own self-gain (which is right up there with exploiting tragedy for monetary gain). Oh wait...

So anyway, below is their pitch and a few samples of their clever usages of the common pun in the form of t-shirts and bumper stickers. To read the pitch, you might even get the impression that those guys (goys?) over at Cafe Press are one of you. Sounds as if, at this time of the year, Judaism teams up with Cafe Press for a mass marketing campaign formerly known as "High Holy Days." But what's past is past. Now it's all about branding! Branding! Branding! Again, completely ridiculous. Who would do such a thing? And again: oh wait. [Me!]

"Jewish Humor: A Tradition to Laugh At

In September, Judaism celebrates Rosh Hashanah (the Jewish New Year), as we approach the High Holy Days - a time of reflection and prayer that ends with Yom Kippur. Though the sacred abounds this time of year, Jewish culture and tradition shows itself in humor year 'round. Whether it's another Rabbi joke or a play on a Yiddish phrase, the wit is distinctly Jewish. Take part in the Jewish tradition that's as old as any, even if the humor is as cheesy as a blintz or as dry as a piece of matzo."

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Like, oh my G-WD. Tzitzit sounds like Tit!

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Screw Forgiveness!
Mel hating never gets old!
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Religion can be kinky!
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Get it? Like "G Unit," but Jewish!
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Like that Tom Cruise movie, but again, if it were Jewish!
Jerry Maguirestein? Ha! Belly Laugh Hysterical!
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Those silly Christians will never learn.
Before Jesus can help them, he must help himself! Duh.

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Featuring lead singer, Axl Rosen!
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I mean, really. Have you?
(Refer to "Religion can be kinky" entry)

So, yeah, I'm totally buying the "Jew in Training" Shirt.

[Note: To be fair, Cafe Press' business model is to allow users to create their own "stores" wherein they sell products of their own design. That said, the products found above were probably created by MOTs. Cafe Press just identified the trend, paired it with a holiday, and, voila!, marketing mayhem! Oh yeah, they also make the bulk of the money.]

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