50 Shekel? Huh?

I thought this was a joke until I just read a legitimate article about him. I'd never even heard of him until he joined Jews for Jesus and dropped his hip name. Some celebrities get more attention after they die; I guess that's the case here.

Anyone? Well, I don't really care, but still...

Update: Just found out he's signed with Hebrew Homie records. And here's his MySpace page. Oy vay.